In response to the increasing spread of misinformation and disinformation related to trans, Two-Spirit, and non-binary (TTNB) youth and their care, We Are Allies—a Health Canada-funded initiative—was launched in June 2024. Using a collaborative, research-informed approach, the campaign delivered a national communications strategy across social and mainstream media. This work resulted in a suite of publicly available materials, including:
- Research summaries grounded in clinical evidence
- Storytelling videos featuring TTNB people, families, Elders, and health care providers
- An e-learning module on identifying and addressing misinformation
- All resources are housed on a website and shared through dedicated social media accounts on Instagram, Facebook, LinkedIn and TikTok
Following the conclusion of the initial campaign in March 2025, the project has transitioned into Circle of Care—a phase focused on deepening engagement and developing context-specific resources for diverse communities, including Indigenous and Christian faith-based contexts.
To ensure that the materials and impact of We Are Allies are sustained beyond the current funding period (ending March 2027), Trans Care BC has compiled a tailored package of We Are Allies assets specific to CPATH. Please contact Lucas Wilson if you have questions about them.
Research Summaries
Research summaries are plain language summaries of current scientific literature on key topics related to gender-affirming care and gender diversity. Research points can be used to validate information and point people toward trusted/peer-reviewed sources. These are available in English and French, and viewable as web-based content as printable PDFs.
Resource Guides
Check It Out is a brief tool that people can use to validate health information they are seeing online or within their communities. The tool prompts viewers to assess health information and gives reminders of common forms misinformation might take and how to spot it. Available in English and French.
Storyteller Videos from Canadian Healthcare Professionals & Researchers
Storyteller Videos feature Canadians with direct experience in these topics. They can be embedded into resources, shown during training/education engagements, or provided directly to clients, providers and organizations to help communicate about specific topics.
- Family Physician Dr. Tania
- Counsellor Lara
- Counsellor, parent and Two-Spirit person LG
- Registered Psychologist Dr. Ashleigh
- Trans Health Specialist Physician Dr. Ted
- Researcher and parent support Julie and teacher Émile
- Trans Youth and Researcher Sapphire
- Family Physician Dr. Taylor
- Clinical Psychologist Dr. Françoise
- Nurse Practitioner Cathy
- Family Physician Dr. Ingrid
Storyteller Videos on Science-Based Information & Addressing Misinformation
Storyteller Videos feature Canadians with direct experience in these topics. They can be embedded into resources, shown during training/education engagements, or provided directly to clients, providers and organizations to help communicate about specific topics.
- The impact and prevalence of misinformation - Clinical psychologist Dr. Françoise
- People need accurate information to make informed decisions - Parent and community advocate Carrie Misinformation in the context of medicine - Trans health specialist physician Dr. Ted
- Informed decision-making and agency - Trans youth, advocate, and Artist Deem
- Gender-affirming care is important for informed decision making - Parent Mikara
- Gender-affirming care providers have experience and expertise - Counsellor, parent and Two-Spirit person LG
Storyteller Videos on Indigenous Knowledge Keeping & Ways of Knowing
Storyteller Videos feature Canadians with direct experience in these topics. They can be embedded into resources, shown during training/education engagements, or provided directly to clients, providers and organizations to help communicate about specific topics.
Storyteller Videos on Providing & Receiving Gender Affirming Care
Storyteller Videos feature Canadians with direct experience in these topics. They can be embedded into resources, shown during training/education engagements, or provided directly to clients, providers and organizations to help communicate about specific topics.
- Gender-affirming care is everyday care - Family physician Dr. Taylor
- Having a healthcare professional who listens and works with you is important - Two-Spirit and transfeminine community advocate Géorgie
- Gender-affirming medical care is just like any other area of medicine - Trans youth and advocate Xénia
- Gender-affirming health care is life-saving - Trans health specialist physician Dr. Ted
- Families and providers are not alone, there are trusted resources to help - Parents and community advocates Carrie and Wayne
- Gender-affirming care is life-affirming - Counsellor Lara
- Research and clinical experience shows gender-affirming care supports TTNB youth - Trans health specialist physician Dr. Ted
- Gender-affirming care reduces burdens - Trans youth and content creator Lauren
- Providing gender-affirming care - Clinical psychologist Dr. Françoise and Family physician Dr. Taylor